Note4Students
From UPSC perspective, the following things are important :
Prelims level: Greenwashing
Mains level: Not Much

Reserve Bank Deputy Governor called for a taxonomy on green finance to avoid the risk of “greenwashing”.
What is âGreenwashingâ?Â
- Greenwashing refers to misleading the general public into believing that companies, sovereigns or civic administrators are doing more for the environment than they actually are.
 - This may involve making a product or policy seem more environmentally friendly or less damaging than it is in reality.
 - The term was coined by environmentalist Jay Westerveld in 1986.
 - The phenomenon came into practice as consumers and regulators increasingly sought to explore planet-friendly, recyclable and sustainable âgreenâ products.
 - By 2015, 66% of consumers were willing to shell out more for a product that was environmentally sustainable.
 
How is it done?Â
- There is the indiscriminate use of the terms ânet-zeroâ, ânet-zero alignedâ, âeco-friendlyâ, âgreenâ and âecologicalâ.
 - Since there is no compliance mechanism, such practices are rampant.
 
Why does greenwashing happen?Â
- Greenwashing is done primarily for a company to either present itself as an âenvironment-friendlyâ entity or for profit maximisation.
 - It is achieved by introducing a product, catering to the inherent demand for environment-friendly products.
 - In certain instances, it is done using the larger idea as a premise to cut down on certain operational logistics and providing consumer essentials.
 
What does it have to do with the financial sector?Â
- Ethical investing: Sustainable investing has become increasingly popular among millennials and impact investors concerned with âethical investingâ.
 - Role of ESG credentials: Financial services providers expect increased scrutiny of a companyâs Environmental, Social and Governance (ESG) credentials from regulators, shareholders, customers as well as other stakeholders.
 - Transition funding: Financial institutions are expected to fund the transition towards renewable energy and discourage investments in further harnessing of conventional energy sources as coal, oil and gas.
 
Policy moves in India
- If the financial sector is to respond effectively to the demand for products that endeavour to introduce positive changes into the economy, it is imperative that âgreenwashingâ is averted.
 - In May this year, market regulator Securities and Exchange Board of India (SEBI) constituted an advisory committee to look into all ESG-related matters.
 
Key recommendations
- The expert committee recommends that financial institutions immediately discontinue all lending, underwriting and investments in companies wanting to strengthen or expand their coal-related infrastructure.
 - As for oil and gas, it recommends the discontinuation of all investments that would involve exploration of new oil and gas fields, expansion of existing reserves and further production.
 - Instead, companies should facilitate increased investment in renewable energy and institutions that are aligned to facilitate net zero emissions by 2050.
 
Way forward
- Companies must work towards reducing emissions across their entire value chain and not limit the endeavor to only one part of the chain.
 - They must not invest, through any means, in harnessing fossil fuels or engage in deforestation and other environmentally destructive activities.
 - In addition to this, companies cannot compensate for this investment by means of cheap credits, that âoften lack integrityâ.
 - Further, all state and non-state actors must ensure a âjust transitionâ such that livelihoods are not affected.
 - The committee also recommends a transition from voluntary disclosures (pertaining to net emissions) to regulatory norms.
 
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