You keep going because, what’s the alternative? Give up? Chalk it up to what “could have” been? Tell yourself that you don’t deserve it? Say you’ll try again some other day? Put it off until tomorrow?

The only thing that matters and the thing that separates failure and success is that you keep going — you keep trying — and you keep moving forward.

Even when it sucks. Especially when it sucks. Even when it’s hard. Especially when it’s hard. That’s when you keep going. That’s when the world needs your effort the most. When you dig deeper.

The world does need you effort, your passion, and your momentum.

Think about a world if no one kept going. Think about your life if you never kept going. We wouldn’t be “here”. We’d be “back there”. And “back there” — lingering in the past, dwelling on what could’ve been — is a dark and scary and demotivating place.

I tell myself to keep going all the time. Almost every day. Sometimes about little things, and sometimes about really big, scary things.

Keep going. I need you to, the world needs you to, and you need to. When you do, wonderful, amazing, game-changing things happen.