Introduction

• Activists protested against non-Kannada signboards in Bengaluru, leading to vandalism across the city.

Kannada Signboards Issue

• Demand for Kannada Signboards: The issue dates back to the early 2000s when Bengaluru emerged as a global IT hub. The then Chief Minister S.M. Krishna issued a circular in 2002 for Kannada signboards, which lacked legal backing.
• Legal Challenges: Attempts to mandate Kannada signboards faced legal hurdles, with the High Court staying and striking down related rules in 2009 and 2014.

Recent Developments: Legislation and Protests

• Kannada Language Comprehensive Development Act, 2022: The Act, passed by the State Legislature in 2022, mandates that 60% of signboards be in Kannada.
• KRV’s Campaign: KRV campaigned for the implementation of this norm, leading to the protest and subsequent vandalism.
• State Government’s Ordinance: The government plans to promulgate an ordinance to clarify the 60:40 rule for signboards and set a compliance deadline of February 28.

Impact on Commercial Establishments

• Anxiety among Businesses: The new rule has caused concern among retailers, with fears of increased vigilante actions and financial burdens due to signboard changes.
• Opposition from Retailers: The Retailers Association of India and other business groups have opposed the mandate, citing its impact on Bengaluru’s cosmopolitan nature and brand image.

Political Dynamics

• Election Context: The issue has gained political significance ahead of the parliamentary polls, with both the Congress and BJP staking positions on the language issue.
• Kannada as a Political Plank: Despite political consensus on promoting Kannada, the language has not been a successful political issue in the state.

Concerns over Bengaluru’s Image

• Brand Bengaluru at Risk: The vandalism and language controversy could potentially harm Bengaluru’s reputation as a global investment destination.
• Calls for Government Action: Industry leaders and civic activists have urged the government to take measures to restore confidence and preserve the city’s inclusive culture.

Conclusion

• Need for Sensible Policy: The government faces the challenge of promoting Kannada while maintaining Bengaluru’s cosmopolitan and investor-friendly image.
• Addressing Vandalism: Strong action against vandalism and a balanced approach to language policy are essential to prevent further damage to Bengaluru’s brand and social harmony.

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