Note4Students
From UPSC perspective, the following things are important :
Prelims level: National Broadcasting Day , AIR, Usha Mehta
Mains level: NA
Central Idea
- This July 23, commemorated 100 years of radio broadcast in India.
- All India Radio (AIR) started broadcasting in 1923 via 2 private stations called the Radio Club of Bombay and Calcutta Radio Club.
Facts for Prelims: Usha Mehta’s Secret Radio
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About All India Radio
- On July 23, 1927, the Indian Broadcasting Company (IBC) was formed, but it faced liquidation within three years.
- To revive the IBC, Lionel Fielden, a BBC producer, was appointed as the first Controller of Broadcasting in August 1935.
- In June 1936, the Indian State Broadcasting Service (ISBS) transformed into All India Radio.
- In August 1937, it became the Central News Organisation (CNO) under the Department of Information and Broadcasting.
Expansion and Name Change
- In 1947, India had six radio stations, covering 2.5% of the area and 11% of the population. Pakistan had three radio stations.
- In 1956, the name “AKASHVANI” was adopted as the National Broadcaster, used interchangeably with AIR, primarily for Hindi broadcasting.
- The famous jingle of AIR was composed by Walter Kaufmann, who joined AIR in 1937 and significantly contributed to Indian music.
Current Status of AIR
- Today, AIR has a network of around 260 radio stations, covering nearly 92% of the country’s total area and serving almost the entire population.
- It broadcasts in 23 languages and 146 dialects, making it a broadcasting giant in India.
Controversies
- Vividh Bharati Service: Launched in 1957, it included popular film music as a major component.
- BV Keskar’s Ban on Film Music: In 1952, AIR imposed a ban on film music, causing Radio Ceylon to gain popularity among Hindi film music enthusiasts with shows like Geetmala.
- Film Industry’s Response: The film industry withdrew music rights from AIR, leading to the absence of film music on the radio.
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