National Consumer Helpline (NCH) witnesses growth in NE-States

Note4Students

From UPSC perspective, the following things are important :

Prelims level: National Consumer Helpline (NCH)

Why in the News?

The National Consumer Helpline (NCH) has seen a 300% rise in complaints in Arunachal Pradesh, reflecting increased awareness and trust in consumer grievance redressal.

What is National Consumer Helpline (NCH)?

  • NCH is an initiative of the Department of Consumer Affairs, Ministry of Consumer Affairs, Food & Public Distribution to provide a nationwide grievance redressal system for consumers.
  • It offers advice, guidance, and assistance to consumers facing issues with products, services, and unfair trade practices.
  • Key Features of NCH:
    • Toll-Free Consumer Helpline: 1800-11-4000 / 1915 (Available from 9:30 AM – 5:30 PM, except national holidays).
    • Multi-Channel Complaint Registration: Website, mobile app, email, WhatsApp, and SMS-based complaint filing.
    • Covers a Wide Range of Sectors: E-commerce, telecom, banking, insurance, transport, healthcare, digital payments, etc.
    • Operated under: The Centre for Consumer Studies at the Indian Institute of Public Administration (IIPA).

How has the NCH succeeded in Northeast India?

  • Complaints rose from 9,162 in 2020 to 36,609 in 2024, with Arunachal Pradesh seeing a 50-fold rise in consumer grievances.
  • 517% increase in online complaint registrations; introduction of regional language assistance to enhance accessibility.
  • Workshops, SHG partnerships, and NGO collaborations helped rural and tribal communities understand consumer rights.
  • “Jago Grahak Jago” initiatives, grants to NE states, and Panchayat training programs increased consumer participation.
  • Consumers experienced faster redressal in cases like e-commerce refunds, delayed product deliveries, and service-related issues.

PYQ:

[2012] With reference to consumers rights/privileges under the provisions of law in India, which of the following statements is/are correct?

1. Consumers are empowered to take samples for food testing.

2. When a consumer files a complaint in any consumer forum, no fee is required to be paid.

3. In case of death of a consumer, his/her legal heir can file a complaint in the consumer forum on his/her behalf.

Select the correct answer using the codes given below:

(a) 1 only

(b) 2 and 3 only

(c) 1 and 3 only

(d) 1, 2 and 3

 

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