Why in the news-

• Recently an EIACP Event (Environment Information, awareness, capacity building and livelihood Programme) was held on the ‘Mission Life’.

About Mission LiFE

• Mission LiFE, or Lifestyle for Environment, is a global mass movement initiated by India to encourage individual and community action towards environmental protection and preservation.
• It was inaugurated by the PM Modi at the 26th UN Climate Change Conference of the Parties (COP26) in Glasgow in November 2021.
• The program aims to mobilize one billion Indians and individuals worldwide to adopt sustainable lifestyles.

Salient Features of Mission LiFE

• It serves as a platform to showcase sustainable goals and climate actions implemented by countries and individuals globally.
• It aligns with the P3 model, promoting Pro Planet People and fostering a sense of collective responsibility.
• It operates based on the principles of ‘Lifestyle of the planet, for the planet, and by the planet’.

Strategy of Mission LiFE

• Mission LiFE adopts a three-pronged strategy to shift people’s collective approach towards sustainability:

• 1. Nudging individuals to practice simple yet effective environment-friendly actions in their daily lives (demand).
  2. Enabling industries and markets to respond swiftly to the changing demand (supply).
  3. Influencing government and industrial policy to support both sustainable consumption and production (policy).

Practice MCQ:

With reference to the Mission LiFE, consider the following statements:

1. It is a mass movement initiated by India to encourage individual and community action towards environmental protection and preservation.
2. It was inaugurated at the UN Climate Change Conference of the Parties (COP26) in Glasgow in November 2021.

Which of the given statements is/are correct?

1. Only 1
2. Only 2
3. Both 1 and 2
4. Neither 1 nor 2

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