As a major boost to Centre and State collaboration in promoting products under the ODOP Initiative – a State Conference was recently held by the Department for Promotion of Industry and Internal Trade (DPIIT).

One District One Product (ODOP)

• ODOP spearheaded by the Uttar Pradesh government in 2018, is an important initiative that is being adopted all over India to realize the true potential of each district.
• ODOP is an initiative which is seen as a transformational step forward towards realizing the true potential of a district, fuel economic growth and generates employment and rural entrepreneurship.
• It is operationally merged with ‘Districts as Export Hub’ initiative being implemented by DPIIT as a major stakeholder.
• The main philosophy is to select, brand and promote one product from each district of India that has a specific characteristic feature to enable profitable trade in that product and generate employment.

Why need this scheme?

• India is home to several agricultural and non-agricultural (including manufacturing) products that are region-specific.
• Every district has products that are unique and provide livelihoods and generate income.
• This scheme is in tune with the PM’s call to transform every district into an export hub and realize the goal of Atmanirbhar Bharat.

What needs to be done for its success?

The important aspect that the policy initiatives in India should thus be mindful of are:

• Ownership of the initiative should lie at the center of implementation.
• The stakeholders irrespective of the sector along the value chain need to be identified and provided information and awareness.
• It is important to streamline other initiatives such as registration of Geographical Indications (GI), formation and development of farmer producer organizations etc.

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