Central Idea

The President of India, Mrs. Murmu, virtually launched the Ayushman Bhav campaign and the Ayushman Bhava portal.

Ayushman Bhav Campaign

The Ayushman Bhav campaign aims to deliver healthcare services to the remotest corners of India, playing a pivotal role in achieving the campaign’s ambitious objectives.
It is designed to ensure that every individual receives essential health services, aligning with the overarching goals of Ayushman Bhav.
The campaign’s goals, include-

Facilitating access to Ayushman cards
Generating ABHA IDs
Raising awareness about critical health schemes and disease conditions, such as non-communicable diseases, tuberculosis, and sickle cell disease.

Ayushman – Apke Dwar 3.0
Ayushman Melas at Health and Wellness Centres (HWC) and Community Health Clinics (CHC)
Ayushman Sabhas in every village and panchayat

These components are expected to accelerate the delivery of healthcare services at grassroots levels, contributing to the creation of a healthier nation.

Launch Year	2018
Objective	Universal Health Coverage and Financial Protection
Components	1. Pradhan Mantri Jan Arogya Yojana (PM-JAY) 2. Health and Wellness Centers (HWCs)
Target Beneficiaries	Economically disadvantaged families, rural populations, vulnerable communities
Coverage	Health insurance for eligible families, covering various medical expenses
Services Offered	Comprehensive healthcare services, including preventive, promotive, and curative care
Impact	Improved health indicators, reduced financial burden on beneficiaries, enhanced healthcare infrastructure
Vision	To make healthcare a fundamental right for all Indian citizens